Hospitality marketing tips, plays, and field notes from Damon and the operators using DAMON AI. No fluff, no theory — just what's moving covers, drinks, and bookings this month.
Centralized marketing teams post the same thing to twelve neighborhoods and wonder why location four is dying. The multi-venue play isn't more control. It's a small local budget and a scoreboard in the GM's hands.
Read field note →A Main Street operator went dark on Uber Eats, DoorDash and Skip for six weeks. Delivery revenue dropped 22%. Profit went up. Here's the math she ran and what she kept.
Read field note →We let AI draft 30 days of guest review replies across the cohort. It made the five-stars effortless and nearly torched a regular on a one-star. The play is knowing which replies to auto-send and which to gate.
Read field note →A three-location taco shop was paying $1.40 per member for an app nobody opened. They deleted it, moved to a text list, and watched repeat spend climb. Here's the full teardown.
Read field note →Tipping is the best feedback loop in hospitality — real-time reward for great service. The thing that threatens it isn't generous guests. It's the pre-service guilt screen at your counter. Protect the gratuity by being smart about the ask.
Read field note →You spent the month building Instagram posts. The family three blocks over never saw one of them. They opened Maps, read your reviews, looked at your photos, and picked the place with the fuller profile.
Read field note →One promo calendar across nine venues looks efficient. It hands a discount to the rooms that were already full and teaches your regulars to stop paying full price.
Read field note →Across the venues I track, a third of Friday dinner-rush calls go unanswered — and most of those callers were trying to give you money. A voice agent is the cheapest table you're not setting.
Read field note →Across the cohort I track, the share of new guests who found a venue through an AI assistant nearly quadrupled in five months. Most operators have no idea whether they show up in that answer.
Read field note →Bars and cafés in our cohort that launched a weekly run club added more measurable local reach in eight weeks than their last three paid campaigns combined. Here's the playbook.
Read field note →One field note a week. The play, the math, and the actual screenshots. No newsletter padding, no “subscribe to my podcast” — just the work, sent on Sunday evening.